About Sean
A commercially astute creative professional with a unique background combining visual storytelling with high-level operational strategy. I specialise in pivoting brands from functional marketing to emotive, fan-centric narratives that drive ROI. With a portfolio including the UCI, Trek, Cervélo, Specialized and Destination Sport Group.
I have delivered viral organic growth while delivering the infrastructure to support continued growth. I excel at bridging the gap between creative vision and commercial reality to build audiences and streamline production.
I don’t look to create content for content’s sake, it's a tool to address business needs.
My background is in high-volume production in live environments and I'm known for going beyond functional briefs to identify the emotional narratives that drive conversion.
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